'One of the few true gentlemen in our industry' - tributes paid to leader James Greetham

The Staff Canteen

Tributes have been paid to an 'exceptionally skilled' and ‘kind’ man in the hospitality industry who passed away.

James Greetham worked at well-known establishments such as Restaurant Associates and Searcys.

He was also the founder and managing director at Sprung Collective, a food and drink consultancy.

EP Business in Hospitality, Sprung’s sister company, announced the news via LinkedIn.

'The industry has lost a loyal friend and good man'

The post read: “We are sad to announce the passing of James after a short illness. James was a well-known figure throughout the world of food service, hugely popular for his enthusiasm and willingness to share the knowledge that he had built up over his thirty-year career in the sector. He had always had time for others.

“James has been a popular, and knowledgeable, industry figure who had worked over the years for Elior, Sodexo, Searcys, Restaurant Associates and Levy, and Bartlett Mitchell. He has arguably been one of the most influential figures in business development over the last twenty years. He was a modest man who enjoyed the grass roots of the industry and loved supporting the emergence of young talent.

“James loved the industry and would often talk of his early years and upbringing on a dairy farm in Yorkshire. It was probably his Yorkshire heritage that made him as grounded as he was. However, he loved the fast-paced nature of London, watching new developments emerge and being close to the action. There will be many who can relate to a love of the country and the city.

“In 2021, James formed a partnership with EP to found Sprung Collective and had built up an enviable record in working with prestigious clients including The National Theatre, The Royal Collection, Diageo, One Moorgate Place, Regents College and Sky, amongst others. In early 2024, James was diagnosed with cancer and after a tough battle, he was given the all clear at the end of October. It seems a cruel twist that it returned so harshly in April this year.

“James, like

all of us, enjoyed the ups and downs of a career, but what set James apart was his genuine kindness and the fact that he always strived to see the best in people. He was exceptionally skilled in working closely with clients, often becoming their confidante and trusted advisor. He only ever wanted to represent clients to the best of his ability and never with an agenda beyond this simple goal.

“There is an old saying that says “there are men and there are gentlemen” and James was undoubtedly one of the latter. Over the last few days, there have been many messages written of their sadness in the loss of James. Many will only have the best of memories of the man as he was not one for controversy or hard conversations. He was passionate about his family, their time and holidays together, his love of bike riding, of great food styles and being of help to others. Not many are as genuine.

“He was, with Sprung Collective, building an excellent consultative practice and one can only speculate what he would have gone onto achieve in time. The business will naturally change but continue and will build upon a legacy laid down.

“James was a wonderful blend of foodie, operator, confidante, a courteous and kind man and, whilst modern in his mindset, he embodied the quintessence of what it means to be a gentleman. The industry has lost a loyal friend and good man. Our hearts go out to his wife Amanda and his three children, Alfie, Mae and Betsy. We will always remember James in the best of lights.”

One person also commented that James was 'One of the few true gentlemen in our industry'.

Chris Sheppardson, founder of EP Business in Hospitality added: “It is so sad to lose James. He was a man who invariably saw the very best in others, showed kindness and had a real love for the industry. He always aspired to be the best that he could be for clients and for the business. I will also remember him for his laughter, generosity and care for others.”

Written by Abi Kinsella

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The Staff Canteen

The Staff Canteen

Editor 2nd June 2025

'One of the few true gentlemen in our industry' - tributes paid to leader James Greetham