Social Media Influencer
TSC Award 2025 Social Media Influencer is Danilo Cortellini
Italian-born chef and content creator Danilo Cortellini was named Social Media Influencer of the Year 2025, recognised for his extraordinary ability to inspire and educate home cooks through engaging digital content. With an Instagram following of over 650,000, Danilo has successfully combined his professional culinary expertise with the power of social media, bringing approachable, inventive cooking into the homes of thousands.
Danilo has spent 25 years in the culinary industry, honing his skills in restaurants and kitchens across Italy and beyond. Yet it was only five years ago that he began sharing his knowledge online.
The move into content creation was initially sparked by the global pandemic, when restaurants were closed and direct interaction with diners became impossible. Posting recipe videos offered a way to communicate with people, maintain a sense of connection, and share his love of cooking. Reflecting on his rise as a digital culinary influencer, Danilo said:
“Growing a following on social was not straightforward for me. My need for posting recipe videos was just to communicate with people during the pandemic, and then the following came along, which is a great plus.”
His
primary mission is clear: to encourage people to cook more at home. Through carefully crafted videos, Danilo breaks down recipes into easy-to-follow steps, making gourmet techniques accessible without losing creativity or flair. His content is a balance of education and inspiration, designed to demystify cooking and empower viewers to explore new dishes and ingredients.
“My main goal with posting recipe videos is to inspire people to cook more. What I am looking to do is get more people cooking at home.” Beyond his digital presence, Danilo is respected in the industry for his skill, professionalism, and passion for food.
His recognition as Social Media Influencer of the Year reflects both his influence on contemporary culinary culture and the growing importance of digital engagement in connecting chefs with a wider audience.
By blending traditional culinary expertise with modern social media techniques, Danilo Cortellini has become a bridge between professional kitchens and home cooking enthusiasts, making him a true pioneer in the evolving landscape of food content creation.
His award marks a celebration of innovation, adaptability, and the ability to inspire others to experience the joy of cooking firsthand.
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