could develop as a chef so even though

it was scary, it wasn’t a hard decision because I knew that even if it wasn’t going to be perfect to begin with, I would have such passion and drive to do it that it would work out. Looking back at it, it was obviously a bit of a kamikaze project that could have gone really wrong, but luckily it hasn’t so far!
Before that you were a lawyer and a food blogger both in Sweden and internationally; is that how you became familiar with the UK and London?
Not really, my parents lived in London in the late eighties and they used to take me round the London restaurants when I was in my late teens, like Harveys, La Tante Claire, Chez Nico and several others. I also travelled to France to discover wines and restaurants when I was in my late teens so I had already eaten around quite a bit by the time I was 20. At that time there were very few really good restaurants in London but since the

n there has been such a huge increase in media exposure to food and people’s awareness has increased so much that there has been a real food revolution in this country; that was one of the big reasons that I decided to open a restaurant in here. But I literally came here just to open a restaurant – I had no contacts or friends here so it was hugely risky.
What were the biggest challenges to opening a new restaurant in a place where you didn’t know anyone?
Everything was challenging! We had to do lots of renovating. Staffing was a huge problem

as well – basically nobody applied for the job; also there were so few suppliers we could get credit from so it really felt that everything was against us. However, luckily we got some fantastic reviews early on - Timeout gave us five stars after only a couple of weeks – and then the phone started to ring every thirty seconds. But that of course led to the next problem, which was that we were always full and didn’t have the kitchen staff to cope! What really made the break in terms of having enough staff was the Michelin star which obviously attracted a lot more chefs.
And that was one of the quickest stars ever gained by a new chef; how do you account for that?

They say it’s the quickest. I’m not sure but that’s what they say. I think, like anything, you get where you are through hard work and relentless passion for what you are doing, which is what we put into Hedone.
Would you ever have imagined a decade or so ago with your allergies that you would be here now, running your own Michelin-starred restaurant in the heart of London?
Sometimes I feel like I’m living the dream but I also realise that living the dream takes a lot of hard work! But yes it’s really gratifying when we have great chefs coming here to eat and they genuinely love what we’re doing.