think they’re f***ing René Redzepi well they ain't are they, I can’t walk out of here and get a stone off the high street and serve them langoustines so I have to cut my cloth accordingly
You have to remember that you’re a 24 cover restaurant in Harbourne and you’re not in the centre of London and therefore it’s important also surely to give the customer what they want.
Well it is and I think that's probably one of our strengths is the fact that our customers have come with us. They trust me now I think, more than when we first opened. We put dishes on the menu that four or five years ago if you were trying to sell them people would have said, “Well I ain't paying money for…I’m not ready for snails with venison, “So I think the city is getting better and I think our customers trust us but it’s…I suppose I cook for myself and my customers because I know what I like when I go out to eat and I know what they like when I go out to a restaurant and I know what I don’t like.
What’s your background then Richard?
I suppose you could say I'm mainly self taught, I worked in and around the city and I haven't gone down the route of two, three stars and I've just really worked in small independent restaurants I did a small time at a place called Fawsley Hall
I know Fawsley Hall, Northampton. Who was the chef when you were there?
I was the chef. Oh you were the chef. I started off working for a guy called Jonathan Barron who now works for Wellocks And obviously Johnny worked for Marco at the Canteen and the Waterside. But I am really self taught. I do what I …
Okay who inspires you as a chef then?
Who inspires me? Well the first one was the same one as everybody else of my age and it was Marco. I mean as far as everyone else I mean I just…
But who now do you look for in books or internet or whatever?
The Square, Ledbury, people like that. That is Philip Howard to me is the epitome of what…very similar to what we're trying to do here, Phillip is certainly not a bad mentor. I always say if you want to see when something is first in season look on the Square website because he's the first one that has seeds on and he's the first one that has morels on, the first one that has ceps and that is what I try and do.
Philip has been doing what he does exceptionally well for a number of years and that's why the Square is such a bloody success.
But when you read his menus they’re interesting.
He's a cook, cook.
And it’s all about seasonality
Richard your business, your name above the door, 24 covers, how much of a businessman have you become?
I've been more of a businessman over the last six months than I did over the first four years.
Really what’s changed?
You have to be don’t you because you realise you’re working like a f***ing dog every week and you’re not making any dough out of it, it’s the bottom line,
Absolutely that's why I asked.
And chefs are I mean I was with Luke Tipping from Simpsons the other day Andy from Edwins, David from Opus and we all said the same thing. We're all very good chefs and not many of us are very good businessmen and you have to be…and it is when you open your own restaurant you stand in the kitchen for 18 hours a day thinking everything’s hunky dory and then you look at the books at the end of the month and you can see whether you’re making any money out of it, so you have to.
Has the recession changed you?
This year's probably been the most difficult year for us to be honest with you.
Have you had to change what you do?
No we went the other way and I put the bloody prices up months ago.
Did you?
Purely and simply, we were charging and there were certain quarters the city that have slated me for it but we were doing a dinner menu for £50 a head and I sat down here one night and worked out by the time I'd taken the VAT off it someone was basically giving me two £20 notes for working 18 hours a day, do you know what I mean I'm not in the business of ripping people off.
But if you want to survive you’ve got to make a profit. There's nothing wrong with making a profit.
Yeah and we use quality produce. We use scallops, langoustines, Scotch beef, and I think we've had to cut our cloth slightly different ways obviously on the lunch menus and you have to look at the cheaper cuts but at the end of the day you can't polish a turd can you. I mean you've got to buy…and the problem we have now, I put short rib of beef on the other day which used to be a cheap cut of meat and now all of a sudden short rib’s more expensive than a fillet.
Well this is the problem it’s supply and demand so all butchers are looking at other cuts and thinking we’ve got a big demand for this, they’re not buying fillet so I need to put the price up.
And the last year has been difficult and I don't think everybody necessarily realises it you know, 20% on VAT, I mean don’t get me started on that.
Yeah sure that must be a killer.
Absolutely ridiculous.
Because it’s difficult to pass that on isn’t it?
Well you can’t pass it on, I think we're probably at a ceiling level now where we've gone as far as we can. It goes back to the ethos of the restaurant the customer is king and we do whatever we can to try to make the customer feel welcome and we give the customer as much as we can canapés we do the amuse bouche, the pre dessert..
You were recently named personally in the New York Times top places to visit this year list, with Birmingham coming 19th – what are your thoughts on that?
It’s great for the city of Birmingham to gain more recognition for its culinary skills, we have some great restaurants and chefs around the City, but wouldn’t it be great for one of our fantastic Asian restaurants to gain some recognition, or even a second star from someone
Last question then for you Richard if I can, you've got a crystal ball where are you going to be in five years time?
I'd like to say lying on a beach in Barbados but that ain't going to happen.
I'd like to say I'd be lying next to you, not literally but…(laughs)
I need a wing man butler to put my suntan lotion on yeah. Probably in a slightly bigger restaurant, like I say with a private dining room and something that sets me and my family up for life I would have thought.
Well look thank you very much I wish you every success. It’s great to come and meet you. Thank you very, very much indeed.
My pleasure.