cartoons made about ramen; there’s movies about it; there’s TV shows, competitions; there’s even manga comics about ramen – it’s a pretty addictive subject!
And I guess like the other ramen chefs, you are taking it in your own direction?
Yes and people sometimes talk about us in a very accusing way for doing that but often they’ve been to Japan and had ramen in a train station in Tokyo and think that they know authentic ramen. What they don’t realise is that we boil all our own bones; we boil all our own eggs; we even cook our own bamboo; everything, with the exception of the noodles, is made in house; whereas if you go to a lot of ramen shops in Japan they’re actually using ready-made paste that you just add water to and it’s full of sugar, msg and fake flavourings. We even make our own natural msg by boiling kombu seaweed, bonito flakes and shiitake mushrooms with salt.
Now you’re opening Flesh and Buns as well; can you explain the concept behind that?
The concept is inspired by Japanese izakayas, featuring hirata buns which originally derive from Taiwan. Taiwan has an amazing food culture simply because it’s been occupied by so many different countries over the years; it’s a real melting pot of Korean, Chinese and Japanese food that’s created a unique food culture. One of the things in Taiwan that’s very popular are guo bao, or buns, which are known as hirata in Japan. I’ve combined the hirata concept with my idea for a Japanese pub, or izakaya. I’ve had some amazing experiences in Japan in pubs that aren’t formal or expensive, sometimes literally just sitting on beer crates; you have great food, great drinks and a great night. The Japanese love getting drunk just as much as we do but they like to have food at the same time so a Japanese pub is always food-driven. Similarly to a Bone Daddies, there will be rock and roll music playing at Flesh and Buns and it will be a very interactive style of dining: the buns will all come out in a steam basket, then there will be the ‘flesh’ fillings including Slow roasted shoulder of lamb with Korean flavours; Whole baby chicken with yuzu koshu; and Robata grilled seabass with coriander miso. The flesh and buns will be served along with lettuce, cucumber, sauces and pickles. You’ll basically be able to go at it and make your own hirata buns, kind of like a meatier, fleshier version of Peking duck.
Will you be looking to expand the Bone Daddies and Flesh and Buns concepts throughout the country?
I’d like to take the ramen bars beyond Soho. How and when really depends on people and sites. I wouldn’t want to make each one just a copy of the original though. We would want to make each one very unique and individual because that’s more of a challenge and more fun than having just ten of the same restaurant.
You’ve helped to introduce ramen, and now hirata, to the UK; are there any other Japanese concepts you’d like to explore?
Oh yes, I’d love to set up our version of a simple chicken barbecue, or yakitori, restaurant, where you start off with some chicken sashimi then you move on to every kind of grilled chicken and you might finish up with some noodles that they make with the boiled chicken bones; you basically spend the whole night eating chicken – sounds amazing!