Hospitality Action calls upon the industry to participate in a national day of fundraising

Hospitality Action

Hospitality Action

Other 31st January 2019
Hospitality Action

Hospitality Action calls upon the industry to participate in a national day of fundraising

Industry charity, Hospitality Action is calling upon the entire UK hospitality sector to participate in its national fundraising event Social Sunday which takes place on July 7th.

The brainchild of Principal Patron Jason Atherton, Social Sunday is now in its fourth year. Each year the event has grown in stature from its original concept in which participating restaurants donated the profits from a single Sunday lunch service, to become a national celebration of UK hospitality and an important fundraising moment for the charity.

In 2019 Hospitality Action plans to recruit even more operators to participate in Social Sunday to raise funds for the charity’s important work, and to showcase how dedicated the UK industry is to looking after its own. Restaurants, hotels, pubs & bars and foodservice operators are encouraged to undertake fundraising activities either on Sunday July 7th or in the week building up to the event.

Principal Patron Jason Atherton commented. “This year, Social Sunday is going to be the biggest ever, and the industry has never operated in a tougher climate than the one we’re experiencing today. When times are hard, it’s important that we look after our people – and that’s what Social Sunday is all about. No matter what you do for Social Sunday you’re part of an industry-wide crusade to help our people in times of crisis.”
Mark Lewis, Chief Executive of Hospitality Action said.
“We are proud of the success Social Sunday has grown to become and in 2019 we want to take things up a gear. We’re making 7th July – Social Sunday – a firm date in the hospitality calendar, a day when hospitality people come together to help their own. It’s an annual moment that unites the industry to fund- raise, and acts as a showcase of the fantastic food, drink and people that make the UK dining scene one of the most vibrant in the world.”

Astrid Wears-Taylor Fundraising & Events Director of Hospitality Action continues “The great thing about Social Sunday is that it’s up to operators what they do to raise money. Previous fundraising efforts have ranged from cocktail masterclasses with loyal customers to after-dinner speeches from sporting icons and mini-festivals with barbecues and local bands. Social Sunday is a great opportunity to engage customers, staff, suppliers and the wider local community to raise vital funds but also to promote the values of each venue taking part.”

Participating outlets can benefit from having their Social Sunday event showcased on a website created specifically for the event and will also be featured on Hospitality Action’s digital channels in the build-up and during the event itself.
Money raised will be used to support current and former employees of the industry who find themselves facing a period of hardship or illness.

To find out more visit or email [email protected]

In these challenging times…

The Staff Canteen team are taking a different approach to keeping our website independent and delivering content free from commercial influence. Our Editorial team have a critical role to play in informing and supporting our audience in a balanced way. We would never put up a paywall and restrict access – The Staff Canteen is open to all and we want to keep bringing you the content you want; more from younger chefs, more on mental health, more tips and industry knowledge, more recipes and more videos. We need your support right now, more than ever, to keep The Staff Canteen active. Without your financial contributions this would not be possible.

Over the last 12 years, The Staff Canteen has built what has become the go-to platform for chefs and hospitality professionals. As members and visitors, your daily support has made The Staff Canteen what it is today. Our features and videos from the world’s biggest name chefs are something we are proud of. We have over 500,000 followers across Facebook, Twitter, Instagram, YouTube and other social channels, each connecting with chefs across the world. Our editorial and social media team are creating and delivering engaging content every day, to support you and the whole sector - we want to do more for you.

A single coffee is more than £2, a beer is £4.50 and a large glass of wine can be £6 or more.

Support The Staff Canteen from as little as £1 today. Thank you.