We’re delighted to announce that we’re joining forces with a taskforce of the hospitality industry’s main trade associations, professional bodies and charities to launch something very exciting.
We’re asking the nation to support our beleaguered sector by visiting their favourite venue on 18 September, and celebrating National Hospitality Day.
We need you to do what you do best: delight your customers and guests by laying on exciting activities, offers and events.
How you decide to support is up to you. Activities could be as ambitious as hosting a gala dinner with guest chefs or arranging a Q&A with a local celebrity.
Or they could be as modest as laying on free nibbles and entertainment; or cooking a hog roast in the garden.
Whatever you do, the common aim is for participating businesses to showcase the industry at its best: creative, entertaining, nourishing, engaging – at the hub of our communities, and providing jobs and income for the country.
We’ll ask all participating businesses to build a fundraising element into their activities, to support UK hospitality’s four main charities: The Drinks Trust, Hospitality Action, The Licensed Trade Charity and The Springboard Charity.
By doing so, you’ll be helping us to support those hit by the pandemic with financial assistance, mental health support and career development.
National Hospitality Day will be a nationwide celebration of our brilliant and resilient hotels, restaurants, pubs, bars and foodservice outlets, and the suppliers that support them.
It will be a showcase of all that’s great about UK hospitality; a collective shout-out for the places we’ve all missed; and a financial shot in the arm for a sector that’s been hit hardest by Covid.
And it will provide a chance for the country to say “welcome back, we’ve missed you” by supporting its favourite places.
For National Hospitality Day to succeed we all need to join together to lay on the mother of all parties to help the businesses that have been thrown to their knees by Covid-19, and the people who work in them get back on their feet.
