SERVE UP SOMETHING SPECIAL THIS SUMMER FOR HOSPITALITY ACTION

Hospitality Action

Hospitality Action

Other 19th March 2018

SERVE UP SOMETHING SPECIAL THIS SUMMER FOR HOSPITALITY ACTION

This summer, Hospitality Action (HA) is calling on chefs, restaurateurs and hoteliers across the country to come together and raise funds in support of people who work or have worked in hospitality and find themselves in crisis.

The industry charity aims to unite the UK’s hospitality community on Social Sunday - and help transform the lives of those working in the hospitality industry.

Social Sunday was the brainchild of Michelin-starred chef Jason Atherton. For three years, Jason, a patron and trustee of HA, has run the event to fundraise for the charity. Since launching Social Sunday in 2015, he has raised over £100,000 to help his fellow hospitality professionals.

This year, on 1 July, HA is taking the concept nationwide and asking operators up and down the country to support Social Sunday by taking part in the biggest lunch service ever.

Jason Atherton explains: “This is the fourth year of Social Sunday, and the industry has never operated in a tougher climate than the one we’re currently experiencing. When times are hard, it’s important that we look after our own – and that’s what Social Sunday is all about.

“This year, HA’s Chief Executive Mark Lewis and I are asking operators across the nation to help in any way they can. Every offer of support, no matter how small, will help build a wave of generosity towards industry professionals who need HA’s help most.”

Mark Lewis adds: “Social Sunday is a chance for businesses to engage their local customer base and raise money for a good cause.

"This year, we aim to build on the strong foundations laid by Jason and establish Social Sunday as one of the stand-out dates in the hospitality calendar. If the industry comes together, I know we can achieve something remarkable."

Jason's restaurants welcome guest chefs to create bespoke tasting menus, with profits going to HA. But the charity has created a range of fundraising ideas for the event, meaning restaurants and hotels can commit at whatever level suits them. Even if you can’t open up on Social Sunday itself, there are plenty of ways to get involved in the weeks around it.

>>> Would you like to be a part of Social Sunday? To join the movement, email: [email protected]

Ways of getting involved include:

 Hosting a cookery demo for local customers pre-service and donating proceeds.
 Inviting a local celebrity to speak and create an “audience with” lunch.
 Holding an auction or raffle during the week of Social Sunday, donating proceeds.  Inviting your suppliers to gift you produce for Social Sunday and donating your savings.  Applying a discretionary extra charge to bills for the week of Social Sunday.
 Donating a percentage of profits for the day after covering costs.

In these challenging times…

…the hospitality landscape has dramatically changed in the last two months, and with that our advertising revenues have all but expired, significantly impacting our business. Despite having to furlough a large portion of our staff, we are still delivering the valuable content and honest information, which hundreds of thousands of you come to The Staff Canteen for. We believe we have a critical role to play in informing and supporting our audience. We need your support right now, more than ever, to keep The Staff Canteen active. Without your financial contributions this would not be possible.

Over the last 12 years, The Staff Canteen has built what has become the go-to platform for chefs and hospitality professionals. As members and visitors, your daily support has made The Staff Canteen what it is today. Our features and videos from the world’s biggest name chefs, are something we are proud of. We have over 500,000 followers across Facebook, Twitter, Instagram, YouTube and other social channels, each connecting with chefs across the world. Our editorial and social media team are creating and delivering engaging content every day, to support you and the whole sector.

Your financial support means we remain independent and open to all. We were launched by a chef and remain the voice of chefs and other hospitality professionals.

We need your support to keep delivering the products and content that you love, giving you the platform to share opinions and inspiration. Every contribution whether big or small, means so much.
Support The Staff Canteen from as little as £1 today. Thank you