Social Sunday returns to The Social Company for its fourth year in aid of Hospitality Action

Hospitality Action

Hospitality Action

Other 5th June 2018
Hospitality Action

Social Sunday returns to The Social Company for its fourth year in aid of Hospitality Action

After three successful years and over £100,000 raised, Jason Atherton’s Social Sunday will be returning on Sunday 1st July 2018 to unite some of the nation’s best and most respected chefs to raise money for the charity Hospitality Action. Established in 1837, Hospitality Action has offered vital assistance to all who work or have worked within hospitality in the UK and who find themselves in crisis. Atherton, the principle patron of the charity, and his chefs at six Social Company restaurants will each welcome a top UK chef to create a bespoke and one-off lunch menu with all proceeds raised going to Hospitality Action.

Mark Lewis, Hospitality Action’s chief executive commented: “Jason Atherton is Hospitality Action’s principal patron and a staunch supporter of the charity. Over the past three years, his Social Sunday programme has raised £110,000 for HA – a mind-boggling amount of money, which we’ve used to transform the lives of hospitality professionals who’ve found themselves in crisis. Jason and I are determined to establish Social Sunday as one of the most important annual events in the hospitality calendar, a day when the industry focuses on looking after its own; and that starts this year”.

At the group’s flagship restaurant, Pollen Street Social, Jason Atherton will be cooking alongside his Head Chef, Dale Bainbridge and acclaimed chef Tom Aikens of Tom’s Kitchen and chef patron of Michelin-starred Restaurant Story, Tom Sellers – a former protégé of Aikens. The 9-course (plus snacks) menu will feature signature dishes from each of the chefs including Sellers’ celebrated ‘Storeo’ (a squid ink biscuit with smoked eel crème and vinegar powder).

Across the street at French-style bistro Little Social, Executive Chef Cary Docherty will be creating a menu celebrating the best of French and British produce with Clare Smyth MBE, chef patron of newly opened Core in Notting Hill. Paul Hood, chef patron of Social Eating House located in the heart of Soho will cook with Chef, Paul Ainsworth from No.6 in Padstow, Cornwall serving an all Michelin-starred feast. The playful menu will showcase each chef’s individual cooking style with all of Paul Ainsworth’s dishes highlighting the best of what the coast has to offer. Meanwhile, in the City, Angler’s Executive Chef, Gary Foulkes, will be hopping from one Michelin-starred kitchen in the sky to the next, as he teams up with City Social’s Paul Walsh to serve up a banquet accompanied by some of the best panoramic views in London.

While executive chef of Social Wine & Tapas, Marcus Rohlen will team up with Martin Morales, author and founder of Ceviche, offering a 4-course (plus snacks) menu featuring Peruvian and Spanish-inspired plates. In Farringdon, Sosharu’s Chef Patron Alex Craciun will cook with six chefs all with very different culinary backgrounds with every course reflecting their unique style. Chefs including; Edoardo Pellicano from Maos by Nuno Mendes; Chiltern Firehouse’s Executive Pastry Chef, Hannah Catley; Head Chef, Oli Marlow from Roganic in Marylebone; Chase Lovecky, previously head chef at The Clove Club (soon to open his own restaurant ‘Two Lights’); Patrick Powell the former head chef at Marylebone’s Chiltern Firehouse who will launch his debut restaurant later this year plus Master Sushi Chef, Kazutoshi Endo of soon-to-open Endo at Rotunda located in White City’s BBC Television Centre.
Available for one service only, each event promises a unique dining experience. With all staff working for free on the day and suppliers donating produce, Social Sunday will once again showcase the generosity of the
hospitality industry. Each lunch will be a ticketed event, priced between £90 and £180 per head depending on the restaurant.
Social Sunday returns to The Social Company for its fourth year in aid of Hospitality Action
In addition, this summer the concept is being taken nationwide by encouraging chefs and restaurateurs across the country to support Social Sunday on 1st July and celebrate the collaborative spirit of the UK hospitality industry and its customers.

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