Premier Foods launches insight-led Menu Solutions Guide for Mother’s Day & Easter

Premier Foods

Premier Foods

Standard Supplier 6th March 2015

Premier Foods launches insight-led Menu Solutions Guide for Mother’s Day & Easter

Premier Foods is launching a new Menu Solutions Guide to highlight the significant sales opportunity presented by Mother’s Day and Easter within the foodservice channel. The guide delivers nine costed recipes inspired by the results of exclusive independent research commissioned by Premier Foods. To celebrate the two key events, the manufacturer is also running an online competition giving chefs the chance to win a spa break for two. To be in with a chance of winning the overnight trip to Ragdale Hall, chefs must simply download the guide from the Premier Foodservice website.

Sarah Gray, Channel Marketing Manager says, “We are delighted to launch our new Menu Solutions Guide with insight from both caterers and consumers. With consumers once again dining out more frequently, the importance of special occasions can’t be underestimated. Our latest research ensures we remain at the forefront of trends and consumer insight. Our research revealed that 55% of mums prefer to eat out of home on Mother’s Day, highlighting the importance for chefs to really get behind the occasion. The guide showcases the sales opportunities behind these key events and we really encourage our customers to make use of our new recipes.”

Designed specifically for Mother’s Day and Easter, the guide features all new recipes categorised by course and developed by Mark Rigby, Executive Chef at Premier Foods. From roast dinner inspiration to lighter fish dishes and salads, the recipes are ideal for both occasions using Premier Foods’ trustworthy brands, such as Bisto, Sharwood’s, Ambrosia and McDougalls. The guide also provides top tips on how to make the most of these events, drive sales and increase footfall among both new and existing customers.

The research investigated whether menu offerings around these occasions are currently reflecting the needs of consumers. Although 81% of caterers who completed the research cited Mother’s Day and Easter as key opportunities to attract new customers, only 23% of consumers were found to be tempted to eat out of home over the Easter period. This signifies the need for improved communication from outlets in order to attract potential customers and benefit from these upcoming events.

To be in with a chance of winning a spa break for two to Ragdale Hall, chefs must download the Mother’s Day and Easter Menu Solutions Guide from www.premierfoodservice.co.uk by 10th April 2015.

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