it was an instant click. I knew the hotel, I'm a Londoner I've lived here all my life and so I know the West End well and I've always seen the Westbury but I'd never considered it as one of the big hotels.
One of the elite I guess?
Exactly, it was always a bit anonymous in its way. But when I came in I was surprised at how nice it is. I looked around and I met some people and we developed a relationship. There was no agreement immediately, we just sat and chatted and I'd spend my Saturday mornings here with Stass and he'd take me around and we'd talk about opportunities, my vision for what I wanted to create and what was going on next door with the Gallery. The owners were looking for somebody to take over the space and to rent the space out or"¦
Sort of do a Marcus Wareing?
Yeah to do a Marcus Wareing they wanted to bring someone in that would raise the profile of the hotel and put it on the dining map. They've invested an awful lot of money, it achieved a five star rating three years ago and they've kept pushing forward with their plans. They bought the space next door which is enormous the owners have put the Gallery restaurant in there. They bought the offices next door to it and turned that into a banqueting space and then they wanted to close Artisan and turn that into a fine dining room because at the time it was the only dining room in the hotel so it had to accommodate everything, breakfast, lunch, dinner, afternoon tea"¦
The typical hotel restaurant?
Yeah the whole thing. But it never really lived up to the experience that they wanted. Everybody's here is very accommodating, very friendly and it just seemed like a nice place to work. I then met the designer of the dining room, who showed me what he had planned, there were three or four different plans but there was one in particular that struck us all as being a really great look which is the one that we've more or less gone with, it's changed around a little bit but the essence of the dining room is the same. They asked me what I thought about a name for the restaurant and I suggested one but they said, "We want to put your name above the door so call it Alyn Williams at the Westbury," put a personality behind it and so I was very happy to do that. I am contracted as the sole operator of my restaurant, so I'm not just the chef but responsible for the running of the whole operation.
Fantastic. Well it's a great opportunity isn't it?
It's an amazing opportunity and if you dropped a pin in a map as where the best place or the best area would be right now to open a restaurant in London, bang, a five star hotel in the middle of Mayfair.
And whilst it doesn't have a culinary history, I think that was one of the other things that attracted me to this.
You're not going in after Gordon or Marcus.
Exactly I'm not following anybody"¦no boots to fill
So you can only go up can't you really in the nicest possible way.
You can only make your own mark. There's no one turning round saying, "Well"¦"
Not as good as when Gordon was here or not as good as when so and so was here.
Exactly yeah so that was a great draw for me. To build my own reputation.
So what do you hope to create then food style?
This is probably the most difficult thing for me to explain because I find my food"¦
Does Alyn Williams have his own food style?
Not yet exactly, I do and I don't I suppose initially it's going to have roots in my past with Marcus because I was developing menus there for the last five years I've worked with him for so long and with Gordon Ramsay of course"¦
But it's going to be fine dining I take it?
Absolutely yeah it is fine dining, although there's a bit of a stigma attached to fine dining now I think and especially French. A lot of chefs are talking about, and emulating the Scandinavian movement, the whole Nordic thing. Also the type of style that
Simon Rogan L'Enclume and
Ben Spalding at Roganic are doing, along with some other chefs around the country which I think is fantastic but that's not exactly what comes naturally to me. The whole thing is really beautiful but it's not my style. I'm after my own angle on flavours and combinations. What I enjoy is a modern approach to French haute cuisine but drawing inspiration from home using great British produce. I've spent a lot of time this year finding and building relationships with suppliers around Britain who are passionate about their produce. But I also buy some things from Rungis market in Paris through
Oakleaf European who are a fantastic company. They took me over there earlier this year, it's a fantastic market. It's more like a town, it's the size of Monaco for God sake it's enormous and it's got everything you could imagine but not just that, everything at an absolutely supreme level of quality. The fish market, the poultry hall, the butchers, the growers' market, the fruit and veg is phenomenal, it's brilliant and the cheese hall bloody hell! I could have stayed at Rungis for days and days and never got bored. I'm constantly in contact with suppliers, talking about what's coming in and very importantly what's going out of season. But not just about what's going to be in next week, I'm always looking for the first. When are the first strawberries, when are the first broad beans? But also where are the best ones? And when is it at its best? When are we going to hit that vegetable or that animal or that fish or whatever at its peak? The lamb season, the beef season for example, it all changes and it all evolves.
And it's different for a reason as well isn't it?
So you have to keep track of it and it's like having a little food radar going all the time. What's in, what's out, what's on the cusp? And the most important thing for me is when is it at its best. So I'll get the produce when it's absolutely at its peak and if it's only at its peak for two weeks it's only on the menu for two weeks.
What are your aspirations then? What are your goals for the business?
Success.
And what is success?
Success obviously has different facets doesn't it?
Yes.
Success to one man is different than it is to another.
What is it for you?
Success to me is a full restaurant, with happy customers that come back.
But you must with your background, my guestimation is to be looking at the little red book or"¦honestly?
Michelin is a benchmark and I think the accolades are important and they show your standing in the industry.
So it's a way for chefs to measure themselves against other chefs?
It is yes and it flatters as well. It's always nice to be in, I'm not very good at taking praise I'm a bit embarrassed at these things.
Well we're British we're very reserved.
I think success for me I think is stability. So success is having a full dining room with people who want to come and try and guests who want to come back. Success is also a kitchen brigade and front of house team that stay with me. Having consistency in the kitchen is very, very important for me. I think a successful kitchen is one where everybody can develop, learn and interchange between stations, it is vital to have a stable brigade. That is a mark of success.
How many are you going to have in your team when you're up and running?
We're looking at about 15. We're open Monday to Friday, lunch and dinner and Saturday dinner, it's a nice size of brigade for a 60 seater restaurant it seems large but you need that at the level that we want to reach and I won't lie I'd like to win the stars, there's lots of awards that I'd like to win but that's up to me, it's not something that you can take for granted and it's not something that I can say, "Well I've worked here and there and I've got a great restaurant so it's all bound to come," I have to work hard to get whatever comes. But what I don't want is for people to come here"¦
And say it's just the same as Pétrus.
yes"¦ and compare me to that. It's sure to happen, people will say well is he as good as Marcus? Time will tell. I'm a bit old fashioned in my ways and my views and it's not all here and now, it doesn't all have to be instant, I'm going to be here for a least five years and I'll make all of those five years count and I'll make sure that each one of those five years I improve on the last. I think that you just try and constantly improve and constantly go forward with your brigade, with the front of house and with your customers.
I guess that kind of rounds it up quite nicely to my last question but let's jump forward five years, crystal ball, time machine whatever you want where are you in five years' time, personally and professionally?
Personally I'll have a new car.
((laughs)) Any particular car?
Instead of my beaten up Citroën Picasso.
What's your ideal car?
My ideal car? what I've always wanted is a Mercedes Sport but about 1985 two litre SL, I always say gold but my wife would never let me get a gold car.
That's a bit bling isn't it?
Yeah it is a bit yeah. I remember back to when I was at school one of my mate's brothers had one, he was probably a scrap metal merchant or something in Barking. he pulled up with this gold Mercedes Sport, two litre SL, it had a phone in it and this in the days before mobiles. This phone was enormous with a great lead and I bet he had to wind it up! And I remember thinking, "˜One day I'll get one of those'"¦You never know.
Okay so you've got the car.
The Merc. Okay let me think I haven't really thought much about this I'm thinking too much about the next six months too much to worry about what's going to happen in five years' time. I will put a plan into place though.
In an ideal world?
In an ideal world? I'd like to be considered within the top five or ten restaurants in London. I'd like to have the"¦
I think that's a good goal to have.
"¦accolades that comes with it. They're not the most important thing to me but I do realise and I do understand that with success they should follow, because it's all part and parcel of what sets you apart from your peers"¦fame, celebrity doesn't bother me at all, it's not what"¦
So we won't see you doing Dancing on Ice or something like that then?
Probably not but you never know.
Again going back to what success is I'd like, in five years' time to just have a constantly busy restaurant. Also to be able to spend some quality time with my family, be a proper part of my boys growing up.
I think that will drive so many other things won't it?
Yeah and we're fully booked and this is something that I saw as a great success after we won our second star at the Berkeley, was that it was more or less from that day we never had an empty seat and I think that obviously goes to show that the stars and the rosettes play their part.
Well look on that note I wish you every success.
Thank
you very much.
And thank you very much for your time.
Not at all.