In order to reach the green coffee beans which will meet the aroma and flavour profile demanded by Nespresso, we look to the terroirs which have the perfect agricultural conditions and the most skilled farmers to produce the highest quality coffee.
By understanding the scope of a terroir Nespresso can source the beans which have just the right sensory profile it needs to create its highest quality Grand Cru blends. Knowing, for example, that higher altitudes produce harder and denser green coffee which in turn has a more acidic flavour profile helps to ensure the right coffee profile can be created. Taking this a step
Another factor which affects the sensory profile of the Grand Cru is the way in which the coffee is processed. The result varies depending on whether the green coffee is treated through a wet method which brings out the aroma and reduces bitterness, or whether they treated through the dry method which produces a milder result, or a semi-washed process which results in a balance between body and acidity.
Finally, Nespresso understands the vital role coffee farmers’ play in providing all the quality green coffee that it needs. In 2003 Nespresso launched its AAA Sustainable Quality™ Program in conjunction with the non-profit organization, the Rainforest Alliance. There is very simple logic at the heart of this program. By providing training, information and skills, Nespresso ensures that the quality of coffee produced by the collaborating farmers can only improve. The farmers in turn see a better return from their harvest.
All these efforts allow Nespresso to meet the demand from its customers for its Grand Cru coffees. With such a small portion of the world’s green coffee suitable for the creation of Nespresso Grand Crus, locking down supply is vital to ensure the future of the farmers it works alongside and Nespresso itself. With the highest quality coffee assured, Nespresso customers can continue to be delighted by new, innovative coffee experiences as they are rolled out.Small Contribution. Big Impact.
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