just as important.
4 - "As a cook, you have to know how to awaken all the senses. Emotions are stirred through visual stimuli as well as touch, smell, and taste... Everything must be developed."
Joël Robuchon's culinary prowess was unquestionable, but he drew a distinction between what it means to be a skillful cook and a good leader.
5 - "You can be a good cook and a bad chef. The chef runs a brigade - while in the mind of the general public, the chef is a cook."
Robuchon was no snob - he believed that taste is developed by the diversity of products one can sample.
6 - "I'm not against fast food. My son is 30 years old now and my daughter is 24, but when they were children, they went to McDonald's. I think that is good. My children also had the chance to come to my restaurant when they were younger, with their friends. They were soon able to perceive the differences. The more one eats and the more one tastes, the more one begins to appreciate."
The chef agreed with most of the world when he said:
7 - 
Though he said that French cuisine was his favourite, he broke the codes that defined it, deploring the heavy, sauce-drenched dishes of the past and preaching lighter, more balanced food, using just a few good ingredients.
8 - "Apart from a few interesting experiences, Great French cuisine bores me."
9 - "The simpler the food, the harder it is to prepare it well. You want to truly taste what it is you're eating - that goes back to the trend of fine ingredients. It's very Japanese: Preparing good ingredients very simply, without distractions from the flavour of the ingredient itself."
His love for the industry was boundless - he tried to retire aged 51 but returned shortly thereafter with l'Atelier in Paris, continuing to open restaurants around the world until he lost his battle with cancer on August 6th 2018.
Perhaps an indication as to what drove him, in November 2017, he told Le Figaro:
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