pandemic had on the sector.
The group has since been backed by the Night Time Industries Association (NTIA), The Morning Advertiser, Bar Life UK, Big Hospitality and hundreds of hospitality businesses across the UK who have suffered financial losses as a result of the curfew, wishing to form a united front.
"There seemed to be a lot of misinformation out there," he said, adding that "we wanted to point people in the right direction if it was something that we could definitively answer."
"When the curfew came in - that was our final straw. We were being reactive up until then; as much as it was damaging the industry there was science behind it and there was reasoning behind it and you could see that - as much as we'd like to have massive events back, you can see why what's been done has been done."
"The curfew was the final straw. We thought: 'We don't want to just sit around and wait for someone else to do something now, we want to do something productive and make a difference."
The group is calling for people to send a pre-written letter to their MPs calling for the end of the curfew, and is backing London nightclub owner Jeremy Joseph's legal case against the government.
Additionally, it is calling for hospitality workers to share pictures of their empty venues on their social media feeds on Saturday 10/10, holding up #CancelTheCurfew signs, and to include the true sum of the material losses they have made as a result of the curfew.
"60 percent sounds like a lot," he said, "but when you don't know what the original number is, it doesn't have as much of an effect," he explained.
"Someone saying: 'Our revenue is down by two thirds - the average person doesn't necessarily know how much that means in the real world. If we say: 'We're down £30,000 this week', then people go: 'Oh, well that that's a lot of money'."
"We understand that a lot of businesses don't want to show the extent of the damage that has been done, that's part of being a business. But some of the people that are getting behind this are saying: 'Look, it doesn't matter now, if it makes a difference to say, actually, my business is struggling, yeah, I'll say it'."