AIMSIR's Jordan Bailey announces his new Bech Bailey hospitality consultancy

The Staff Canteen

Editor

Two Michelin-starred chef Jordan Bailey has announced the launch of his new venture Bech-Bailey following his departure from AIMSIR earlier this year.

Working with his wife and business partner, Majken Bech-Bailey, Bech-Bailey represents a hospitality consultancy and events catering provider, aiming to create exceptional guest experiences that leave a lasting impression.

Announcing the brand new project, in a social media post, Jordan said: “It's been a journey, but we are thrilled to finally bring Bech-Bailey to the world. A massive thank you to the guys that built this beautiful website for us and brought our vision to life.

It added: “This is just the beginning, and we can't wait to share every step of the way with you. Thank you all for your ongoing support, and we hope you'll enjoy the journey with us.”

Jordan left AIMSIR in April 2023 after spending more than five years working at the two-Michelin starred restaurant.

During his time there, AIMSIR broke the record when it became the fastest restaurant in the history of the Michelin guide to achieve two stars after they secured them within four months of opening.

Before joining AIMSIR, Jordan held positions at Norway’s three Michelin-starred Maaemo, as well as the two Michelin-starred Restaurant Sat Bains is Nottingham, and the one Michelin-starred The Elephant in Torquay.

Following Jordan’s departure, AIMSIR is yet to announce a replacement, with the restaurant’s website informing visitors ‘New chapter coming soon’.

View this post on Instagram

A post shared by Jordan Bailey (@jordanbailey_chef)

In these challenging times…

The Staff Canteen team are taking a different approach to keeping our website independent and delivering content free from commercial influence. Our Editorial team have a critical role to play in informing and supporting our audience in a balanced way. We would never put up a paywall and restrict access – The Staff Canteen is open to all and we want to keep bringing you the content you want; more from younger chefs, more on mental health, more tips and industry knowledge, more recipes and more videos. We need your support right now, more than ever, to keep The Staff Canteen active. Without your financial contributions this would not be possible.

Over the last 12 years, The Staff Canteen has built what has become the go-to platform for chefs and hospitality professionals. As members and visitors, your daily support has made The Staff Canteen what it is today. Our features and videos from the world’s biggest name chefs are something we are proud of. We have over 500,000 followers across Facebook, Twitter, Instagram, YouTube and other social channels, each connecting with chefs across the world. Our editorial and social media team are creating and delivering engaging content every day, to support you and the whole sector - we want to do more for you.

A single coffee is more than £2, a beer is £4.50 and a large glass of wine can be £6 or more.

Support The Staff Canteen from as little as £1 today. Thank you.