Brakes Announces Price Holds on 7,000 Products Until October

Kevin Coles

Sysco GB

Premium Supplier 13th April 2024
Kevin Coles

Sysco GB

Premium Supplier

Brakes Announces Price Holds on 7,000 Products Until October

Brakes, the UK’s leading foodservice wholesaler, has announced that it is holding prices on more than 7,000 products as part of a programme to drive value to customers, providing stability and helping them to plan with certainty.

The company launched a major price holds initiative last year, where it held prices on more than 1,800 products, receiving widespread positive feedback from customers. However, Brakes has now eclipsed that number with more than 7,000 prices being held between April and October 2024.

As part of the Spring campaign, Brakes is also cutting the price of some of its most popular products. From baked beans to bacon, chicken to crisps and including everyday items such as eggs, the products will see an average price reduction of 6%.

Paul Nieduszynski, CEO of Sysco GB, said: “From energy to staff costs, there is still a great deal of uncertainty around the costs that the industry is facing. These price holds provide some longer-term reassurance that will help our independent customers plan with a greater level of certainty.

“At the same time, we want to ensure that we offer our customers the best value, so we’ve looked at the products they buy most often and reduced the prices of many of the most popular products in the range.”

The price holds and price cuts are available to Brakes independent customers.

Method

In these challenging times…

The Staff Canteen team are taking a different approach to keeping our website independent and delivering content free from commercial influence. Our Editorial team have a critical role to play in informing and supporting our audience in a balanced way. We would never put up a paywall and restrict access – The Staff Canteen is open to all and we want to keep bringing you the content you want; more from younger chefs, more on mental health, more tips and industry knowledge, more recipes and more videos. We need your support right now, more than ever, to keep The Staff Canteen active. Without your financial contributions this would not be possible.

Over the last 12 years, The Staff Canteen has built what has become the go-to platform for chefs and hospitality professionals. As members and visitors, your daily support has made The Staff Canteen what it is today. Our features and videos from the world’s biggest name chefs are something we are proud of. We have over 500,000 followers across Facebook, Twitter, Instagram, YouTube and other social channels, each connecting with chefs across the world. Our editorial and social media team are creating and delivering engaging content every day, to support you and the whole sector - we want to do more for you.

A single coffee is more than £2, a beer is £4.50 and a large glass of wine can be £6 or more.

Support The Staff Canteen from as little as £1 today. Thank you.