Market intelligence agency Mintel has revealed the three trends it believes will ‘lead the momentum of global food and drink innovation in 2019’.
They include: sustainability; healthier living; and elevated convenience food.
Evergreen Consumption
The definition of sustainability is extending to encompass the entire product lifecycle. From farm to retailer, to fork to bin and, ideally, to rebirth as a new plant, ingredient, product or package - this 360-degree approach will ensure resources are kept in use for as long as possible.
A seismic shift in how consumers think about plastic is underway, with bio-based packaging materials set to be a key component to the next generation of responsible packaging.
In 2019 and beyond, sustainability efforts will include not only improving access to recycling, but incentivising consumers to recycle packaging and offering upcycled goods.
Through the Ages
Preparing oneself for a longer, healthier lifespan is particularly relevant as consumers prioritise health and wellness as a holistic, proactive, and ongoing pursuit.
Longer lifespans present significant opportunities for food and drink manufacturers to take inspiration from the beauty industry, which has successfully established a model for healthy ageing by designing proactive products that are marketed with positive language to people of all ages.
As humans are living longer, more food and drink can be formulated to address concerns from people of all ages about bone, joint, brain and eye health as well as other age-related health concerns.
Elevated Convenience
From breakfast to dinner, a new generation of modern convenience food and drink is emerging as manufacturers respond to rising healthy eating priorities, quests for foodie-inspired flavours, interests in personalisation and competition from speedy delivery services.
Looking ahead, a new wave of shortcuts will be available, offering new conveniences such as the expansion of individual meal kits sold at retail, foodservice-inspired packaged beverages, and a new generation of prepared meals, sides, and sauces that emulate the flavours and formats of restaurant meals.
Advancements in technology also will elevate the expectations of convenient food and drink options for consumers moving forward, from planning to shopping to preparation. Interest in premium convenience will not be limited to dinnertime, creating opportunities for every meal, snack, and beverage break.
PLANS FOR KITCHEN WORKS IN 2019:
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