BORD BIA AND JOHN CHANTARASAK UNITE TO LAUNCH “STEAKS BY FIRE” CAMPAIGN

Bord Bia

Bord Bia

Premium Supplier 16th July 2020

BORD BIA AND JOHN CHANTARASAK UNITE TO LAUNCH “STEAKS BY FIRE” CAMPAIGN

-John Chantarasak has curated brand new Thai inspired BBQ recipes featuring restaurant quality grass-fed Irish steak cuts

-Limited-edition grass-fed Irish beef recipe specials to appear on the menu at brand new AngloThai summer BBQ residency at Newcomer Wines in Dalston, East London

-Campaign developed by Bord Bia (Irish Food Board) and Irish beef to help consumers enhance their steak cooking skills this summer BBQ season with chef led BBQ recipe inspiration

John Chantarasak of AngloThai and most recently appearing on The Great British Menu has collaborated with Bord Bia (the Irish Food Board) and Irish beef to help spice up your summer. This week sees the collaboration unveil an exciting menu of brand new Thai inspired BBQ recipes featuring restaurant quality grass-fed Irish steak cuts as part of Irish beef’s ‘Steaks by Fire’ campaign.

In response to a carcass imbalance and a significantly challenged food service sector the ‘Steaks by Fire’ campaign has been developed by Bord Bia, grass-fed Irish beef and John Chantarasak to spark interest in premium steak cuts, enhance consumer steak cooking skills and support the Irish beef industry with chef led BBQ recipe inspiration.

The top chef and owner of Anglo Thai, known for marrying traditional Northeastern Thai recipes and flavours with seasonal local ingredients has curated a series of delicious recipes featuring grass-fed Irish steaks cuts cooked over fire. Plus, John who is a regular face at famed live fire festival Meatopia has shared his expert BBQ tips on how to cook the perfect steak outdoors.

Each recipe will also appear as a limited-edition weekly menu special at John’s brand new summer AngloThai BBQ residency at Newcomer Wines in Dalston, where guests are invited to try a different Irish beef recipe each week from :

-Grilled ‘crying tiger’ grass-fed Irish rib-eye with roasted chilli and tamarind dipping sauce
-Whiskey marinated grass-fed Irish sirloin with ‘falling water’ herb salad and roasted rice powder
-Aromatic red curry of grass-fed Irish rump with charcoal grilled celeriac and Thai basil
-‘Laab’ spiced grass-fed Irish fillet with pounded chilli and herb dressing
Running for six weeks with the aim to reach one million foodie consumers across the UK aged 21-55yrs old the campaign includes recipes and ‘how to’ video content featuring premium grass-fed Irish steak cuts: sirloin, rump, fillet and bone-in rib eye and will be amplified and showcased across PR, web, email and social media.

“Cooking steak over live fire is my preferred technique to bring a flavour that can’t be achieved indoors. As chefs we strive to use the best produce available and grass-fed Irish beef is the best I’ve tried. The cattle graze on lush green grass in Ireland’s mild and wet climate and this really makes a difference in the end result, a well flavoured and perfectly marbled steak with bags of natural umami taste, that holds up against the punchy Thai flavours I use in my cooking.” commented, John Chantarasak, AngloThai.

“We are excited to collaborate with John on this project, we were drawn to his passion and ethos for using quality, sustainably sourced ingredients and grass-fed beef. John has created some fantastic recipes which will really help people BBQ their steaks with confidence over the summer. And we can’t wait for people to try his dishes featuring grass-fed Irish steaks at his summer pop-up in Dalston,” said Emmet Doyle, GB Meat Market Specialist, Bord Bia - The Irish Food Board.

Recipes and live fire cooking tips will be available on @Irishbeef and @AngloThai Facebook, Instagram and Twitter accounts as well as www.irishbeef.co.uk over the summer months. For even more steaks by fire recipes and inspiration follow #steaksbyfire.
Irish beef can be found in major retailers nationwide right through to top end butchers and restaurants in London and across the UK.

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