ALS Private, renowned for pushing the limits of possibility in travel and events, today announces the appointment of Gavin Buckingham as Head of Sales.
With over 15 years of experience in the travel industry, Buckingham brings deep knowledge of the luxury travel market, specifically within the ski sector, complementing ALS Private’s commitment to designing extraordinary experiences and events for ultra high-net-worth individuals and established corporations. As Head of Sales, he will support Founder Bella Syme to strengthen ALS Private’s roots of ski experiences, combining their shared passion and expertise of luxury ski and bespoke travel to guide the ALS Private team in delivering exceptional experiences for private clients, corporate partners, and events, both on land and at sea. In his role, Gavin will focus on strengthening relationships with ALS Private’s existing clients and extensive network, adding value through his experience, and ensuring the seamless delivery of the brand’s bespoke offerings across the world’s most exclusive destinations.
Gavin Buckingham, Head of Sales, states: “I am delighted to be joining ALS Private as Head of Sales at such a dynamic stage in the company’s journey. Travel has been a lifelong passion, from living and working overseas in my twenties to building a career with luxury ski and villa brands; it has shaped who I am today. The opportunity to bring that experience and knowledge to an innovative and expanding business is incredibly exciting and I look forward to working closely with Bella and the ALS Private team to focus on the strategy, growth and to continue delivering exceptional experiences for our clients.”
Buckingham’s love for travel began at a young age and has shaped both his career and life. From living and working abroad in both Turkey and Austria, alongside holding prestigious roles with world-leading cruise and ski operators, most recently Head of Sales at Ski In Luxury.
As Head of Sales at ALS Private, Gavin Buckingham will drive the client-facing sales strategy, focusing on bespoke private bookings while working seamlessly with the business development and corporate teams. Leveraging his expertise and ALS’s unrivaled network, he will work alongside Bella to implement innovative ideas that elevate the brand’s offerings for their guests. Gavin is committed to enhancing ALS Private’s distinctive offerings, where tailored luxury travel, expert concierge services, and exclusive experiences set the company apart. In collaboration with the wider team, he will strengthen the sales function and expand the reach of ALS Private’s exceptional portfolio.
Bella Syme, Founder of ALS Private, comments: “We are thrilled to welcome Gavin to ALS Private as Head of Sales. His wealth of experience in luxury travel sales, particularly within ski experiences, combined with his international expertise, unrivalled passion and deep knowledge of the industry, aligns seamlessly with our vision. At ALS Private, we are committed to breaking boundaries and redefining what exceptional service looks like - we are proud to be known for our exceptional service, large-scale events, bespoke travel experiences and meticulous attention to detail. I have no doubt that Gavin’s strategic approach to sales, genuine love of travel and his ability to build lasting client relationships will be instrumental in strengthening our global presence and ensuring we continue to set the benchmark for bespoke, high-value travel experiences”
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About ALS Private
ALS Private, renowned for pushing the limits of possibility in ultra-luxury travel and events, for a discerning global clientele with both private clients and global corporations. Founded in 2013 by former professional skier Bella Syme, the company's roots are in the Alps, where it built a reputation for providing unparalleled ski and chalet experiences. As clients' wishes evolved, ALS Private expanded its portfolio to include an exquisite collection of properties and experiences on land and at sea in destinations including Courchevel, Mustique, and Lapland. With a core commitment to discretion and turning the "impossible into reality," the brand offers access to exclusive villas, superyachts, private islands, and hotel buyouts for ultra-affluent families, celebrities, and corporate firms worldwide. ALS Private's philosophy is driven by an ongoing quest to discover the world's most unique and luxurious properties, ensuring every journey is meticulously curated.
About The PC Agency
The PC Agency is one of the world’s most sought-after luxury travel PR and trade marketing consultancies. Firmly independent and passionately proactive, we deliver high-impact consumer, corporate, crisis and digital campaigns for luxury travel and tourism brands. Our team of 45 experts advises distinctive hotels, airlines, tourism boards, tour operators and luxury cruise lines, providing in-depth strategic insight, PR, trade marketing, digital and events support. Founded by former BBC News presenter and Virgin Atlantic director, CEO Paul Charles was named 2022 and 2023 winner of the TravMedia PR Professional of the Year Award, as well as PR Week PR Professional of the Year. The PC Agency team has been recognised for nine years running as The Most Influential Travel PR Consultancy in the annual PR Week Powerbook and has also been shortlisted for Best PR and Trade Consultancy at the TTG Awards.
