Leading French bakery manufacturer, Bridor, has launched a new Chocolate Bread Roll to help coffee shops, cafés and hotels tap into wider treating occasions during the day.
Suitable as an alternative to classic Viennese pastries or doughnuts, the Chocolate Bread Roll targets two key consumption moments during the day - breakfast and the ‘afternoon snack’ - and elevates them with an indulgent and unique treat.
Designed to appeal to all ages, the rich and generous roll has a dough enriched in cocoa powder and melt-in-the-mouth dark chocolate chips, providing an intense and comforting taste experience.
Its rustic look, round shape and cross-shaped scoring that reveals generous chocolate chips ensures the Chocolate Bread Roll immediately stands out when displayed. With 75% of British consumers saying they are attracted to products that are visually appealing1, the new rolls are ideal for OOH operators who want to encourage more impulse purchases.
Erwan Inizan, Northern Europe Sales Director at Bridor, said: “We’re always looking to expand our portfolio with delicious and inventive innovation so that operators can meet the evolving demands of consumers who are looking for tasty snacking alternatives. Perfect for chocolate lovers, our new rolls combine the smoothness of cocoa and the intensity of dark chocolate pieces, creating an indulgent treat that everyone will love. Wonderfully paired with hot beverages, this unique and visually enticing proposition will help operators to cater for more snacking occasions during the day and bring more choice to their customers.”
A ‘Bridor Clean Label’ recipe, the Chocolate Bread Roll is made up of natural origin and essential baking ingredients, containing nothing but essential ingredients*.
