Health and wellbeing is a big topic and connects with what we, as a population, eat. Environmental concerns, legislation, such as the sugar tax, and health focused consumers mean that it is becoming increasingly important for fast-food restaurants and takeaways to provide healthy alternatives to attract customers throughout the week.
While delicious kebabs and double cheeseburgers will always be an appealing option for customers on a weekend, many customers look to be a little more health focused during the week. This means that lunchtimes and weekday evenings might be discounted as an appealing option when people seek their meal fix.
Lunchtimes provides a great opportunity for fast food restaurants and takeaways to offer 'lite' and healthier options to attract professionals who are seeking something different to a bog-standard sandwich for their lunch. The fact that people will pay a premium for healthy food also means that by catering for the health conscious you could positively impact your takeaway's margins and profits.
Weekday evenings are also ideal for healthy dishes, the basic psychology of British society means that come Monday, many people are wanting to be kind to their bodies after the weekend's indulgence. Those who are cash rich and time poor look for easy and healthy meal solutions during the week and your restaurant could provide them with the meal they're craving, again helping to win new customers and increase sales.
To help you make the most of this opportunity we’ve created a series of healthy takeaway recipes and will be sharing them over the next few weeks. Be sure to follow our page to be one of the first to see them.
