Meet the next generation of street food entrepreneurs part 2!

Streets Ahead

McCain Streets Ahead Programme

Premium Supplier 5th March 2024
Streets Ahead

Meet the next generation of street food entrepreneurs part 2!

McCain Foodservice Solutions (McCain FS) invests £46,000 into seven new street food businesses through its Streets Ahead initiative.
In late February, the UK's street food sector got a boost from the Streets Ahead program, when seven emerging traders, from less-advantaged backgrounds, received investments through the initiative. McCain Foodservice Solutions and KERB+, the non-profit arm of KERB, partnered to create the program. Each participant received funding ranging from £2,000 to £10,000 from McCain to turn their dreams into reality.

Each participant has spent the last 6-12 months working through McCain’s Streets Ahead programme being coached in what it takes to enter the foodservice industry as a street food operator. The panel day on the 21st February saw seven participants cook their hero dishes and pitch for the chance to receive funding. The results are in, meet those who received investment and will be soon emerging into the sector:

Elinor Jones

Business: El’s Tacos
Concept: Mexican Street food (crafted with sustainable produce from Welsh farmers)
Hero dish: Welsh beef Birra Tacos
Background: Eli, recommended by the Prince's Trust, embarked on the program with a unique background – born in Wales but raised in Liverpool. Realizing the unparalleled quality of Welsh produce, Eli, driven by her passion for food and the desire to be her own boss, swiftly identified the Streets Ahead program as the perfect next step in her journey.
Vision statement: “To create beautiful, delicious, tacos without the guilt of impacting the planet in a harmful way. We aim to do this by using ethical Welsh meat products from trusted farmers. Additionally, all tacos will be handmade, reducing plastic waste dramatically, along with using our own in house pickles, sauces, and dressings prolonging the shelf life to minimise food wastage.”
Investment: £6,000

Mitra & Eshan Razmi

Business: Giant Potato
Concept: Iranian charcoal-smoked giant potatoes
Hero dish: Charcoal smoked loaded potatoes
Background: Mitra and Eshan, a dynamic husband-and-wife duo, ventured from Iran to the UK. Mitra, renowned for her charcoal-smoked potatoes adorned with unique toppings, had long been urged by friends and family to turn her culinary prowess into a business in the UK. Upon joining Streets Ahead, she began shaping her dream with the invaluable guidance of experts from KERB.
Vision statement: To share their authentic charcoal-smoked potato flavours from their home country of Iran with the North London community.
Investment: £6,000

Steven Leung

Business: Foodie Explorer
Concept: ‘BolTaiFan’ Chinese Clay Pot Rice
Hero dish: Beef Rice pot
Background: Having relocated from Hong Kong to the UK, Steven aspired to forge a career in the culinary realm. His dream was to introduce traditional clay pot recipes to the UK audience. Recommended by Volition Community, Steven became an avid participant in every Streets Ahead Programme, emerging as one of our most dedicated participants.
Vision statement: to become the best ‘BolTaiFan’ in town
Investment: £6,000

Ahmed Sinno

Business: Farayyah
Concept: Traditional (Vegan & Vegetarian) Lebanese cuisine with a twist
Hero dish: Homemade Falafel Wraps
Background: Ahmed, driven by his passion for Middle Eastern flavors, joined Streets Ahead to showcase the freshness of ingredients inspired by his Lebanese background. Despite severe nerve pain, he was determined to turn his entrepreneurial dreams into reality. The experts at Streets Ahead worked with him on bespoke solutions to guide him to success.
Vision statement: “We strive to bring you a dining experience that is not only unique but deeply rooted in authenticity.”
Investment: £2,000

You can find out more about McCain’s Streets Ahead Programme powered by KERB+ on their website here:
Stay up to date with current programme participants and trends that are emerging in these incubating programmes.

In these challenging times…

The Staff Canteen team are taking a different approach to keeping our website independent and delivering content free from commercial influence. Our Editorial team have a critical role to play in informing and supporting our audience in a balanced way. We would never put up a paywall and restrict access – The Staff Canteen is open to all and we want to keep bringing you the content you want; more from younger chefs, more on mental health, more tips and industry knowledge, more recipes and more videos. We need your support right now, more than ever, to keep The Staff Canteen active. Without your financial contributions this would not be possible.

Over the last 12 years, The Staff Canteen has built what has become the go-to platform for chefs and hospitality professionals. As members and visitors, your daily support has made The Staff Canteen what it is today. Our features and videos from the world’s biggest name chefs are something we are proud of. We have over 500,000 followers across Facebook, Twitter, Instagram, YouTube and other social channels, each connecting with chefs across the world. Our editorial and social media team are creating and delivering engaging content every day, to support you and the whole sector - we want to do more for you.

A single coffee is more than £2, a beer is £4.50 and a large glass of wine can be £6 or more.

Support The Staff Canteen from as little as £1 today. Thank you.