Choc Full of Philly

Choc Full of Philly
Philadelphia

Philadelphia

Standard Supplier 26th March 2012

Choc Full of Philly

Philadelphia and Cadbury, the UK’s number one brands in soft white cheese and chocolate*, have teamed up to create a unique and delicious new chilled chocolate spread.
 
Philadelphia with Cadbury blends cool, creamy Light Philadelphia with delicious Cadbury milk chocolate for a fresh-tasting, light-textured spread, and contains half the fat and less sugar than many other chocolate spreads, at 86 calories per serving.  It represents one of Kraft Foods’ biggest cross-category innovations, adding yet another aspect to Philadelphia’s versatility as a spread and recipe ingredient and offering the brand new growth opportunities outside its traditional soft white cheese category. 
 
The launch of Philadelphia with Cadbury in the UK follows the successful introduction of Philadelphia with Kraft Foods’ local chocolate brand in other countries, including the hugely successful Philadelphia with Milka in Germany.
 
The UK launch will be supported by a £3.2 million marketing investment, including TV advertising in the first half of the year.
 
Bruce Newman, marketing manager at Kraft Foods UK, said: “We’re confident that customers will love Philadelphia with Cadbury as we unite two of their favourite brands.  In our consumer testing, people saw the product as a perfect spread for bread toast, bagels, biscuits, and even as a dip for fruit.
 
“This is a major move for both Philadelphia and Cadbury, and brings much-needed innovation to both the chocolate spread and cheese spread markets.  It’s a concept with proven success in Europe, and we hope it’s going to be just as popular in the UK.”