Restaurant Marketing: Are you harnessing the power of the social network?

Aviko Foodservice

Aviko

Premium Supplier 6th February 2020

Restaurant Marketing: Are you harnessing the power of the social network?

The world of marketing has become more open and connected than ever before. Businesses and their customers can engage with each other on a mass scale. The rise of the internet and, in particular, social media, means we all live connected lives.
The social media age is particularly relevant for restaurants and foodservice businesses as consumers can play a massive part in whether a restaurant is successful or not. The power is firmly with consumers and if they have a bad experience, they can easily let all of their friends, family and neighbours know about it, on the flip side, should they have a wonderful experience they can sing your praises and promote your restaurant to their online network.
Only last night we were alerted to our phone buzzing, someone was wanting to chat on Facebook, luckily for us, or should we say good work to the production team rather than luck, it was a consumer wanting to congratulate us for having great products.
In reality not all messages sent to businesses are positive, so huge effort needs to be taken to ensure that every customer experience is exceptional to encourage your restaurant customers to become your very own brand ambassadors singing about the merits of your food and service.
You may think that the risk of negative comments is too high, so shy away from utilising social media and digital marketing as a tool to promote your restaurant. Don't let the negatives put you off, partly because people can still review your business even if you don't have any digital presence, but mainly because if done right, the internet age can help to drive business, increase sales and help provide your restaurant with long-term success.
Here are a few tips to get you thinking:
1. Pretty Plates
Instagram is awash with food and people take great pleasure in posting, viewing and sharing food that looks too good to eat. It's a powerful way to portray your menu and get it seen by lots of potential customers.
By taking effort to present your food in an aesthetically pleasing way you can achieve greater exposure and with that, more punters through your restaurant door.

2. Customer Reviews
Tripadvisor, Google, Facebook and many other places on the web are prominent for reviews and reviews themselves have great power.
86% of people read reviews for local businesses (95% of 18-34-year olds). Reviews build trust and act as a decision-making tool for consumers to make a buying decision. Therefore, restaurant reviews are so important to attract new customers to your establishment.
3. Restaurant Experience
Okay, we assume you're doing this already, providing your customers with a great experience, everything from your customer service through to your amazing food. It could seem patronising to tell you how important your customer experience is to your business, but it's a point worth labouring on as in the world of social media where everybody has a voice, providing the best restaurant experience every time to every customer is more important than ever.
For more information about restaurant marketing, technology available to foodservice establishments and a host of other useful information about the latest food trends, downloaded a copy of our 2020 Food Trends Report by visiting www.aviko.co.uk

In these challenging times…

…the hospitality landscape has dramatically changed in the last two months, and with that our advertising revenues have all but expired, significantly impacting our business. Despite having to furlough a large portion of our staff, we are still delivering the valuable content and honest information, which hundreds of thousands of you come to The Staff Canteen for. We believe we have a critical role to play in informing and supporting our audience. We need your support right now, more than ever, to keep The Staff Canteen active. Without your financial contributions this would not be possible.

Over the last 12 years, The Staff Canteen has built what has become the go-to platform for chefs and hospitality professionals. As members and visitors, your daily support has made The Staff Canteen what it is today. Our features and videos from the world’s biggest name chefs, are something we are proud of. We have over 500,000 followers across Facebook, Twitter, Instagram, YouTube and other social channels, each connecting with chefs across the world. Our editorial and social media team are creating and delivering engaging content every day, to support you and the whole sector.

Your financial support means we remain independent and open to all. We were launched by a chef and remain the voice of chefs and other hospitality professionals.

We need your support to keep delivering the products and content that you love, giving you the platform to share opinions and inspiration. Every contribution whether big or small, means so much.
Support The Staff Canteen from as little as £1 today. Thank you