New Research Reveals the Grab & Go Snack Factors

The Nutella Breakfast Club

The Nutella Breakfast Club

Premium Supplier 11th March 2020

New Research Reveals the Grab & Go Snack Factors

When it comes to on-the-go, research has shown operators could be grabbing more of the market. With 71% of consumers eating breakfast on-the-go and nearly 79% buying mid-morning and afternoon treats, introducing brands to the offering could boost sales even further. Especially as 84% of consumers are willing to pay up to a pound more for brand-inspired bakery items*.

Estimated to reach £21.2bn in the next five years, on-the-go is growing at double the rate of other channels . The new independent research commissioned by Ferrero Foodservice, delves into consumer grazing habits and the bakery ‘must haves’ operators need to grab a piece of this booming market.

The survey highlights how breakfast remains a key opportunity, with a staggering 71% of people buying their breakfast on the move. Breakfast baps, sweet pastries and muffins are all in the top five for early birds.

When it comes to peak snack times, 32% of consumers admitted to getting peckish mid-morning, and nearly a quarter (23%) of people in the afternoon. The classic muffin (29%) or sweet pastries (27%) are the preferred mid-morning snacks and cakes (38%) or donuts (30%) are typically enjoyed in the afternoon.

With nearly eight out of ten people (79%) buying sweet snacks on-the-go, the demand for new offerings is growing and 64% of consumers are now looking for more exciting options.

Zareen Deboo, Foodservice Channel Operators Manager, Ferrero UK & Ireland explains:
“Consumers are enjoying snacking more than ever – leading to a growing demand for variety. Classics such as pastries, muffins and cookies will always be best sellers, but introducing something different could drive profits even further and open operators up to a wider customer base.

“We can see this with products such as overnight oats, porridge and donuts appearing more on menus and the independent research revealing 58% of consumers would be more likely to buy snack items if known brands such as nutella® were used.”

To add value and variety to everyday items, the nation’s number one sweet spread is the easy way to update offerings and boost profits too. Over half of consumers (54%) would like to see more grab and go options finished with the unique hazelnut spread and they’d pay more for the super brand’s quality reassurance.

Zareen adds;
“Nutella® can be added to a wide range of popular bakery items, from muffins and pastries to cookies and brownies. You don’t have to overhaul your grab and go offering and this simple update will pay off, especially as a phenomenal 84% of consumers are willing to pay as much as a pound more to enjoy the great taste of nutella® on-the-go”.

For all the findings, download the infographic at

For fifty years Ferrero has built a legion of nutella® fans. Its unique hazelnut taste and versatility has made it a menu must-have. The dedicated foodservice range includes a ready to use 1Kg Piping Bag – just snip and pipe to add the finishing touch to your items, a 1.35Kg tub as well as a 3kg tub for high volume users.

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